Jaguar’s #CopyNothing: Attention Is Only the Beginning
MINERVA / JOURNALA launch-stage reading of Jaguar’s bold creative asks how a distinctive identity can become informed interest, product desire and credible action.
Consumer Behaviour
Questions worth asking. Connections worth making.
Topics in this subject
1 article
The ease of choosing ↗
How cognitive fluency influences recognition, confidence and purchasing decisions.
2 articlesThe stories behind everyday purchases ↗
What our own buying habits reveal about value, identity and influence.
2 articlesThe information behind a purchase ↗
What consumers can discover, what remains hidden and why transparency matters.
1 articleThe gap between a brand promise and service ↗
How everyday delivery supports or undermines an organisation’s reputation.
More perspectives
London’s Clean Nudge
MINERVA / JOURNALThree ideas for making a greener city easier to choose.
Opening a Home Starts with Answering a Question
MINERVA / JOURNALRecruitment messages need to make the commitment understandable as well as appealing.
Care Needs a Clear Invitation
MINERVA / JOURNALA veterinary advertisement should connect reassurance with a useful next step.
When Restaurant Hype Arrives Before Dinner
MINERVA / JOURNALA disappointing meal can reveal as much about expectations as about the menu.