The Star in Starlink: Can Attention Become Trust?
MINERVA / JOURNALA founder can make an infrastructure brand famous. Turning that visibility into a purchase requires a different kind of evidence.
Digital Marketing
Questions worth asking. Connections worth making.
Topics in this subject
2 articles
Why e-commerce ventures fail ↗
Ambition, timing and the practical economics of making an online business work.
3 articlesReading website behaviour ↗
Using web analytics to understand journeys, friction and opportunities for improvement.
2 articlesAccorHotels and digital transformation ↗
The changing relationship between hospitality, digital platforms and guest experience.
1 articleCommunity, identity and clothing ↗
What shared stories and social belonging bring to the meaning of fashion.
1 articleWhat website performance tells us ↗
Connecting digital measures to the decisions and experiences behind them.
2 articlesWhy people pass a message on ↗
The motives, relationships and experiences behind word of mouth.
1 articleWhat makes a social post work? ↗
Reading the signals, emotions and platform choices within social communication.
1 articleInfluence across cultures ↗
How creators build relevance and trust in different markets and communities.
1 articleFyre Festival and the cost of hype ↗
What happens when a compelling promise outruns the ability to deliver it.
1 articleDesigning for participation ↗
The possibilities and limits of applying game mechanics to consumer behaviour.