The Beautiful Product and the Invisible Service
MINERVA / JOURNALLuxury is also the care that carries a project from first conversation to handover.
E-Services Marketing
Questions worth asking. Connections worth making.
Topics in this subject
2 articles
AI and the customer experience ↗
The opportunities and tensions of using AI to understand and serve people.
2 articlesFrom product attributes to personal goals ↗
Understanding the chain between what a service offers and why it matters.
1 articleThe moments that define service ↗
How individual interactions shape our judgement of an organisation.
2 articlesTide Dry Cleaners and service value ↗
A familiar brand entering a service built around convenience and trust.
1 articleWhen a product becomes a service ↗
The opportunities and responsibilities created by ongoing service relationships.
1 articleBRAC and social value ↗
Understanding an organisation through the social change it seeks to make.
2 articlesThe Hunger Games and connected audiences ↗
How stories, participation and channels can extend the life of a cultural brand.
1 articleSeeing the whole service journey ↗
Mapping the people, processes and handovers that shape a customer experience.
1 articleCamera IQ and immersive experiences ↗
Exploring how augmented experiences might change interaction with brands.
More perspectives
Incard and the Creator Economy: Differentiation Has to Feel Useful
MINERVA / JOURNALA focused fintech strategy connects distinctive positioning with the everyday financial workflows, support needs and trust of digital entrepreneurs.