A Letter from a Possible Future
MINERVA / JOURNALA fictional warning about convenience, consumption and the world we leave behind.
Marketing Sustainability and Ethics
Questions worth asking. Connections worth making.
Topics in this subject
1 article
Activism and positive change ↗
When passionate advocacy changes behaviour, and what gives it credibility.
2 articlesCommunicating greener products ↗
Making environmental benefits understandable, credible and useful.
1 articleHow much is enough? ↗
Consumption, wellbeing and the assumptions behind always wanting more.
1 articleRethinking sustainable packaging ↗
Packaging choices through the lenses of materials, everyday use and waste.
1 articleWhy sustainable change is difficult ↗
The practical and psychological barriers between good intentions and action.
1 articleWhose world are we protecting? ↗
Environmental ethics through human, ecological and cultural perspectives.
2 articlesThe challenges facing marketing ↗
What changes when marketing is asked to account for its wider consequences.
1 articleFast fashion and its consequences ↗
The social, environmental and economic choices behind clothing consumption.
1 articleReducing packaging in practice ↗
The commercial and behavioural choices involved in using less material.
More perspectives
Ethical Branding Meets the Algorithm: Making Wellbeing a Governance Question
MINERVA / JOURNALUsing Alphabet as a strategic lens, this analysis asks how responsible AI commitments can shape the measures that define product success.