Wash Your Mouth: Rethinking the Toothpaste Tube
MINERVA / JOURNALA familiar bathroom mess becomes a design question: could toothpaste waste be reduced by changing the object, rather than asking everyone to try harder?
Communicating greener products
Making environmental benefits understandable, credible and useful.
Articles to explore
Biomimicry for the Wider Consumer Market
MINERVA / JOURNALNature-inspired design needs a clear connection between what a product does, what makes it greener and why a customer should care.